IHS (Indian Health Services) direct mail piece I worked on while working at GE Healthcare. The focus of this project was to send a personalized item to one of about 20 individuals our sales team had identified that we had the potential win over their business in purchasing a new CT machine. While working with the marketing team, we developed a personalized 14"x14" box that would have personalized marketing material focused on why GE Healthcare was the right choice to make. The box was designed to hold a brochure on the left side and an overlay screen on the right. Similar to how the CT machine looks, we replicated that look to connect that to the personalized box.
